Kalkulator Markup vs Margin
Pahami perbedaan fundamental antara markup dan margin dalam strategi pricing. Hitung target harga berdasarkan markup atau margin untuk mengoptimalkan profitabilitas bisnis Anda.
Biaya untuk membuat/membeli produk
Harga jual kepada customer
🎯 Target Pricing
📖 Rumus:
Markup = (Selling Price - Cost) ÷ Cost × 100%
Margin = (Selling Price - Cost) ÷ Selling Price × 100%
Profit = Selling Price - Cost
Analisis Markup vs Margin
📊 Current Analysis
CostRp 100.000
Selling PriceRp 150.000
ProfitRp 50.000
⚖️ Markup vs Margin
Markup
50%
🔵 Good
Based on Cost
Margin
33.3%
🔵 Good
Based on Price
Difference: Markup is 16.7% higher than Margin
Markup is always higher than margin for the same profit amount
🎯 Target Pricing
For 30% MarginRp 142.857
Profit: Rp 42.857
For 50% MarkupRp 150.000
Profit: Rp 50.000
Price difference: Rp 7.143
📈 Visual Comparison
Markup (50%)🔵 Good
Margin (33.3%)🔵 Good
💡 Rekomendasi
💡 Untuk margin 30%, jual seharga Rp 142,857
💡 Untuk markup 50%, jual seharga Rp 150,000
🔍 Key Differences:
• Markup: Percentage of cost added to determine price
• Margin: Percentage of revenue that is profit
• Same profit, different percentages: Markup > Margin
• When to use Markup: Cost-plus pricing, wholesale
• When to use Margin: Retail analysis, profitability assessment